Something you believe about the underlying characteristics of your firm, your service offering, the markets you operate in, customers or competitors.
HOW WE WORK:
Preliminary analysis to ‘stress test’ and refine your hypotheses. Often the way businesses see their own market is subject to behavioural bias – so, we spend
time collecting data and evidence to challenge preconceived views.
HYPOTHESIS
A ‘testable’ commercial prediction that follows from the hypothesis
you have identified.
HOW WE WORK:
We work closely with you to refine and hone the predictions you want to test – making sure that we focus our work on answering the ‘right’ questions to inform your commercial strategy.
PREDICTION
Developing a method, or set of methods, that can be used to determine if the prediction is correct.
HOW WE WORK:
We use our expertise as economists to devise the most suitable, and robust, basis for testing and evaluating your key commercial questions and strategic options. In addition to conventional methods, we can devise ‘economic experiments’ for your customers to participate in – allowing us to observe their actual behaviour in a controlled environment.
TEST
Apply the method, then deploy techniques to determine whether
the commercial prediction occurred.
HOW WE WORK:
We analyse the results of our methods to provide you with clear, succinct recommendations. Producing practical strategy recommendations you can trust – underpinned by unrivalled evidence and analysis.
ANALYSE &
EVALUATE
TAKE YOUR COMPANY TO THE LAB
