We deploy advanced analytics to give you the cutting edge.

The framing of your strategic questions and the identification of evidence you need to answer them are both essential to long-term commercial success. However, you also need the technical skills to answer those questions and build the evidence in practice. That’s why, across all of our service offers, we utilise advanced analytics.


Example 1: Technology diffusion model

Businesses are increasingly subject to technology driven disruptive change. Such change has the potential to fundamentally impact where value resides across markets and supply chains. Importantly, the extent of such change is increasing and lifecycles are getting shorter.

Our Technology Diffusion Model allows us to project the impact of technologically driven structural-change on your business and its supply chain. The model is based on extensive data collection and analysis, whereby we collated information on historical technological adoption profiles, by industry and country, and undertook statistical analysis to pin-point the factors that determine its impact.

Example 2: Competitor response modelling

All firms understand the importance of a coherent pricing strategy. Here, improvements in data recording and analysis have allowed price optimisation techniques to be more widely applied. However, in the real world, pricing is not a one-shot game, but is just one element of a dynamically changing competitive landscape.

Our Competitor Response Modelling allows us to take price optimisation and pricing strategy advice a stage further. Based on your market structure, and an understanding of your rivals’ positions in the marketplace, we can overlay likely strategic responses to any change to your pricing. This allows us to optimise your prices over the longer-term, delivering improvements to your top-line that are sustainable.

Stay one step ahead of your competitors

In intensely competitive markets, it is inevitably the case that firms with better information make better decisions. That’s why our advanced analytics matter – they are the tools that allow you to stay one step ahead of your rivals.

Example 3: Consumer sales forecasting

Consumer tastes can change quickly: today’s next big thing can rapidly become yesterday’s news. For retailers, this makes it essential to be responsive and agile, so that stocking can be quickly adapted. In creative industries, such as publishing, film or music, companies need to make difficult decisions as to which projects to back.

Our suite of Consumer Sales Forecasting tools are used to help companies anticipate likely trends and shifts in consumer preferences and behaviours. For example, for publishers, that might mean helping them determine which genres are likely to be the highest sellers over the next year – or in retail, helping firms refine their product range.

Example 4: Efficiency benchmarking

Efficiency isn’t about being lowest cost. It’s about providing the service your customers want in the most effective way – regardless of whether you are a premium brand, or a white label player. However, identifying the scope for genuine efficiency gains (rather than ‘cuts’ that will impact service quality) is not straightforward.

Our Efficiency Benchmarking Models are utilised to provide robust measures of your true efficiency performance. Our models can be used by clients to benchmark performance across their own sites, outlets and assets – or their overall performance within – or across – industries. Importantly, they help us hone in on the areas where the biggest gains can be made, ensuring our clients prioritise efficiency in the right areas.